Our journey

Born from humble beginnings in 1961, Mothercare is now a global business with over 700 stores across more than 30 markets. We are proud of our British heritage but are also passionate about helping parents and children create their life stories.

Drawing on decades’ worth of experience in all things baby, Mothercare Global Brand (MGB) develops product that makes parenting easier and keeps kids happy too. From there, we create content and assets with personality and emotion to engage customers and drive sales for our franchise partners. Like the parenting journey though, it’s not always been easy.

Over the years, we’ve had our fair share of bumps in the road but it’s part of our story. Now, our partnership with Boots is the start of a new chapter that is bringing Mothercare back to the UK high street. That’s just one of that many reasons why it’s such an exciting time to work at MGB. For 60 years, we've grown with families all around the world and we're still just as committed to supporting parents through all the little moments and big adventures.

Take a scroll below to see some of the milestones we’ve reached along the way.

the beginning of our story…


Founded by Selim Zilka and Sir James Goldsmith, opening the first store in Kingston.


Mothercare increases the range of children’s clothes up to the age of 5.


Mothercare becomes a public company.


Founded by Selim Zilka and Sir James Goldsmith, opening the first store in Kingston.


First stores open in Malaysia, Hong Kong, Singapore and Greece.


Mothercare expands further globally into Russia and Europe.


Mothercare.com is launched and Mothercare PLC is formed as a sole business.


Mothercare acquires The Early Learning Centre (ELC) stores around the globe.


Alshaya opens their 200th store – Morocco Mall.


Mothercare Russia opens their 100th store – Detsky Mir.


Mothercare Journey Pushchair launches.


Mothercare wins award for Body Proud Mums campaign.


The Early Learning Centre sold to the Entertainer and UK business enters administration.


Mothercare experience store launched in Singapore – Harbour Front.


Mothercare Global Brand (MGB) is formed and partnership with Boots UK & Ireland is launched.


Mothercare Cyprus celebrates their 36th anniversary.


Mothercare celebrates their 60th anniversary.

Our office

Located within Apsley on the fringes of Hemel Hempstead, you’ll find Mothercare Head Office in Westside, a modern and bright complex. It’s just a stone’s throw from the Grand Union Canal, with nearby shops and waterside pubs, perfect for sunny lunches with a view (or a cheeky glass after work!).

If you’re coming for a visit, here’s how to find us:

Mothercare Global Brand Limited
Westside 1,
London Road,
Hemel Hempstead,

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